10:00 — 17:00
Las Palmas, Spain
This two-day seminar with Julia Poger is aimed at any interpreter who wishes to improve relationships with clients and prospects, gain more respect, and negotiate higher fees.
By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately.
Various questions will be addressed, such as:
Concepts such as branding, selling, client relationships, pricing, negotiating tricks, and "coopetition" will also be discussed, all illustrated with real-life examples.
Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the process of selling or negotiating a contract.
Participants will be encouraged to take a step back from their own position, and envision the entire client relationship from new perspectives.
Julia Poger, M.A.C.I. (MIIS); ATA; AIIC, started her career as a marketer and negotiator at a young age, developing her selling skills in markets as diverse as newspaper advertising, books, shoes, ideas and, once she received her Master’s Degree in 1987, interpreting services.
Her experience includes building and retaining a wide-ranging client base in the private, institutional, and government markets on both sides of the Atlantic. She has worked at presidential and cabinet levels in two US and one French administration, at ministerial and presidential levels for international organizations, as well as for CEOs from various Fortune 500 Companies. She has trained interpreters in consecutive interpretation, English as a B language, and marketing and negotiating techniques, and has taught and/or examined in schools in six countries. She is a member of the Belgian AIIC Network of Trainers (BANT), co-organizes the Cambridge Conference Interpretation Course (CCIC), and offers consulting services on branding and brand identity.
The event is open to practicing interpreters, and also to graduates from interpreting courses at any university or training center. Fees
The seminar fee will be payable upon registration.
A 50% cancellation fee will be charged if you cancel following payment, and a 100% cancellation fee will be charged if cancelled after 1 December.
To register, please contact the seminar’s local organizer Heather Adams at email@example.com
All AIIC courses are non-profit.
Courses will be confirmed when registration fees cover the cost of the course or cancelled at the latest six weeks before the date of the course.
Participants withdrawing before the course is confirmed will be refunded.
Participants withdrawing after the course is confirmed will only be refunded if a substitute participant enrolls.
We hereby inform you that photos will be taken and videos made during the meeting by the International Association of Conference Interpreters (AIIC) or its partners, for the purpose of advertising the meeting and making it available to persons not present. By registering for this event or function, you give your express consent to AIIC, its partners or other third parties, to take photographs or make audio-visual recordings of participants, their presence, speeches and interventions. AIIC reserves the right (and you hereby grant AIIC the free, worldwide and perpetual right) to use your portrait, image, silhouette, voice, video and film footage, in any media or platforms, whether now known or hereafter created, to promote, market and advertise AIIC’s events or functions, as well as its activities. These photographs or audio-visual recordings will be published on AIIC website (https://aiic.net – https://members.aiic.net) and social media platforms, including Facebook, Twitter, YouTube, LinkedIn, and Weibo, as well as in the AIIC Repository (https://repository.aiic.org). If you do not agree to the above, you must inform us at least  days prior to the event or function, in which case we will find you a seat in an area of the room where no photos will be taken or videos made. AIIC and its partners are not responsible for photos taken or videos made by other participants.
If you have any questions don’t hesitate to get in touch with firstname.lastname@example.org