AIIC USA : Understanding Marketing and Negotiating for Interpreters

If you are an interpreter who wishes to improve your relationships with clients and prospects, gain more respect, and negotiate higher fees, then this two-day event is exactly what you need!
 
You will receive two days of tuition, covering essential skills for any interpreter, costing less than one day’s interpreting fee.
 
You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

What is important to explore?

We will examine the mindset underlying the marketing and negotiating tasks that you carry out every day, so you may acquire invaluable tools that will have an immediate effect on your bottom line.

We will address questions such as:

• What can you do to increase your chances of getting the job once you have targeted the client?
• What should you avoid saying, or else the client may never hire you – or anyone else?
• What phrase should always end your conversations with any client?
• How do you increase your chances of earning what you are worth?

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and "coopetition," all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we can learn from them. She focuses on the upstream work and preparation that must be done before the interpreter advertises his/her services or negotiates any contracts.

Cost

Note: This seminar is limited to 18 participants due to its interactive nature.

• Regular no discount fee: $450
• Professional Interpreter or Student Fee: $400 (students, members of professional interpreter associations, such as AIIC, NIAC, ATA and ATA chapters, CHICATA, IMEA, Mano a Mano, NAJIT, NCIHC.)
• At the door: $500 (not guaranteed, subject to availability)

About Julia Poger

Julia Poger, M.A.C.I. (MIIS); ATA; AIIC, started her career as a marketer and negotiator at a young age, developing her selling skills in markets as diverse as newspaper advertising, books, shoes, ideas and, once she received her Master’s Degree in 1987, interpreting services.
 
Her experience includes building and retaining a wide-ranging client base in the private, institutional, and government markets on both sides of the Atlantic. She has worked at presidential and cabinet levels in two US administrations, at ministerial and presidential levels for international organizations, as well as for CEOs from various Fortune 500 Companies. She has trained interpreters in consecutive interpretation, English as a B language, and marketing and negotiating techniques, and has taught and/or examined in schools in six countries.

She is a member of the Belgian AIIC Network of Trainers (BANT), co-organizes the Cambridge Conference Interpretation Course, and offers consulting services on branding and brand identity.

How to Sign up

To register, please click the button below and leave your contact information; you will be put on our Constant Contact participant list for this seminar. The seminar fee will be payable upon confirmation that we have reached the minimum number of students.

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See you in NYC!